Why has email been used for more than 40 years, but its marketing and information delivery functions have not been replaced by emerging social media as expected? Moreover, at a time when social media advertising budgets are rising, EDM has stable costs and increasingly mature and diversified technologies. However, with the development of the popular Internet, when companies plan marketing strategies , the number of users of EDM marketing strategies has maintained a certain growth?
What is EDM marketing = Email marketing?
EDM is the English abbreviation of “Electronic Direct Mail”, which is directly translated into Chinese as “email marketing”. The terms “EDM” and “e-newsletter” are often used in Taiwan, and abroad they are usually called “Email Marketing”.
There are many marketing channels. EDM marketing uses sending emails to pakistani mobile number data achieve notifications, promotions, remarketing, etc. The purposes of using EDM can be roughly classified as:
Deepen impression and extend relationship
E-commerce increases revenue
Increase participation in physical activities
After sending an email, you naturally hope that the message will be delivered to the customer’s email box. The customer will click on the letter and click on the CTA link in the letter to successfully convert and reach the set target page. If it is an e-commerce company, it will further hope that the recipient will complete the purchase after receiving the email.
Comply with the new norms: Email marketing will be more effective
Google and Yahoo recently announced new email sending rules that will take Valhalla Civic Auditorium effect in February 2024. The new rules focus on “authentication, spam rate control, and a simplified unsubscribe process” to reduce spam rates and improve inbox security. The purpose of this new Email rule is to create a more secure email environment.
Let me talk about the conclusion first. After the new rules are implemented, future email marketing opportunities will become more effective or ineffective, two extremes.